Case Notes

Executive notes on AI systems, venture building, and product discipline.

Published and upcoming field notes on scarce attention, AI workflows, and ownership discipline.

Published

What a German Economics Lecture Taught Me About Building with AI

A founder note on Grenznutzen, scarce attention, and why AI output needs portfolio discipline.

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Coming soon

Why AI pilots fail before workflow redesign starts

A practical view on why tool-first AI programs stall before workflow ownership is clear.

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Coming soon

How to choose AI use cases with ownership discipline

A scoring model for separating useful AI opportunities from expensive distractions.

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Turn AI output into owned business value.

Start with a focused diagnostic to decide which AI workflow, automation, or product opportunity deserves ownership and investment.

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Okula — AI Systems and Ventures Worth Owning